Building your audience with subscriber signups
What sets Ghost apart from other products is that you can publish content and grow your audience using the same platform. Rather than just endlessly posting and hoping someone is listening, you can track real signups against your work and have them subscribe to be notified of future posts. The feature that makes all this possible is called Portal.
Portal is an embedded interface for your audience to sign up to your site. It works on every Ghost site, with every theme, and for any type of publisher.
You can customize the design, content and settings of Portal to suit your site, whether you just want people to sign up to your newsletter — or you're running a full premium publication with user sign-ins and private content.
Once people sign up to your site, they'll receive an email confirmation with a link to click. The link acts as an automatic sign-in, so subscribers will be automatically signed-in to your site when they click on it. There are a couple of interesting angles to this: